Product Manager, Customer Growth

About Purple Carrot

Founded in 2014, Purple Carrot delivers clean, long-lasting energy through the power of plants. As the only company in America devoted entirely to plant-based eating, we have spent over a decade perfecting the balance of protein and fiber that only plants can provide. Offering chef-crafted, dietitian-designed meals delivered right to your door, we make plant-forward eating effortless, flexible, and endlessly exciting. Our menu spans quick weeknight dishes, occasion-worthy dinners, breakfast, lunch, snacks, and ready-to-eat meals.

Purple Carrot prioritizes taste and flexibility, offering no membership fees, the freedom to skip or unskip weekly deliveries whenever you want, and a no-pressure, cancel-anytime policy. We pride ourselves on doing plants better than anyone else - and we have the receipts to prove it.

Description

We are looking for a Product Manager to join our mission-driven team. As an integral part of the Product department, you will partner closely with the Director of Product (to whom you will report) in our continued effort to inspire people to eat more plants.

This position will play an important role in owning and evolving Purple Carrot’s core customer experience following a major platform and UX redesign, ensuring our newly flattened experience remains cohesive, intuitive, and engaging as new initiatives are layered in.

As the Product Manager, Customer Growth, you will focus on translating strategy into sustained customer value by stewarding the end-to-end experience, identifying friction points, guiding cross-functional alignment, and driving continuous optimization.

We greatly thank all applicants; however, only those under serious consideration will be contacted.

Location

• This role is based in Chicago, IL, or in Dedham, MA
• Our hybrid approach includes 2-3 in-office days each week, giving teams the best of both flexibility and collaboration. Many team members choose to come in more often - it’s a great way to stay inspired and engaged with the team.

On the Plate

• Own the end-to-end behavior and performance of Purple Carrot’s core customer experience, with a focus on how customers discover, select, and engage week over week.
• Ensure the flattened UX introduced through D26 remains clear, consistent, and intuitive as new features, promotions, and programs are introduced.
• Identify experience gaps, friction points, and unintended behaviors, partnering with Design and Engineering to iterate thoughtfully.
• Partner closely with Growth and Retention teams to integrate experiments, campaigns, and lifecycle programs seamlessly into the core experience.
• Translate short-term initiatives into durable product patterns that protect experience integrity while enabling business goals.
• Monitor and analyze customer behavior and funnel performance, including conversion, engagement, skips, repeat usage, and retention.
• Define success metrics and dashboards with Analytics to measure experience quality over time.
• Lead lightweight discovery efforts, including usability testing, session reviews, and qualitative feedback.
• Write product briefs, PRDs, and experiment plans, and collaborate with Engineering and Design through sprint planning and delivery.
• Communicate progress, learnings, and tradeoffs clearly to stakeholders and leadership.
• Assist with ad-hoc projects and tasks as necessary.

Main Ingredients for the Role

• 3–5 years of product management experience, ideally in consumer, eCommerce, subscription, or experience-driven products.
• Bachelor’s degree in a related field or equivalent experience.
• Experience owning or contributing to customer-facing experiences spanning multiple surfaces or use cases.
• Comfort working with data to inform decisions related to conversion, engagement, and retention.
• Strong cross-functional collaboration skills across Product, Design, Engineering, Growth, and CX.
• Clear communication skills with the ability to articulate decision rationale and experience strategy.

Extra Special Sauce

• Experience supporting redesigns, re-platforming efforts, or experience unification initiatives.
• Familiarity with experimentation or analytics tools such as Looker, GA, Heap, VWO, or Braze.
• Interest in wellness, food, or behavior-driven consumer products.
• Exposure to habit-forming design, lifecycle thinking, or Jobs-to-Be-Done frameworks.
• Excitement for working in a fast-paced, evolving environment with a high level of ambiguity.
• Out-of-the-box problem solving and a strong instinct for protecting customer experience integrity.

Compensation

The anticipated base salary range for this role is $120,000 to $140,000.. Compensation is based on experience and qualifications, and the posted range is not a guarantee of any specific offer.

Garnish

We love our staff, and show it with benefits (including but not limited to medical, dental, vision, FSA, and life insurance), matching retirement plan, generous and flexible paid time off, Purple Carrot box delivery credits, professional development, and the opportunity to work in collaboration with teammates who are passionate about food!

Final Touches

We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.