Retail Marketing Manager (Hybrid)

Location: Framingham, MassachusettsJob Type: ContractCompensation Range: $45 - 50 per hourWe are seeking a strategic and results-driven Marketing Supervisor to lead channel marketing strategies that drive both immediate growth and long-term brand equity. Reporting to the Manager of Marketing, you will be the primary architect of the in-store customer journey, ensuring our brand story is told consistently and powerfully across every retail touchpoint.In this pivotal role, you will bridge the gap between high-level brand priorities and on-the-ground execution. You will lead the charge in launching new markets, managing high-visibility retail signage programs for seasonal moments, and overseeing strategic cause partnerships. From managing the creative development of consumer-facing assets to spearheading our gift card strategy, your work will directly enhance the customer experience and support our global growth plan.Responsibilities:

Partner with the Manager Of Marketing and internal teams to implement annual strategies and plans to enhance the customer experience in retail locations and support new store openings.

Manage the creative development of marketing plans for seasonal sign packages, cause partnership programs, the permanent sign library and other strategic initiatives.

Oversee the Marketing Specialist in the coordination and execution of the marketing strategy for new store openings and relocations across all owned, earned and paid marketing channels.

Oversee media trafficking for Grand Openings in partnership with creative agency and internal media and digital marketing teams.

Support Manager Of with the coordination and execution of store design projects.

Manage the creative development of the gift cards for both stores and site in partnership with Store Operations.

Work closely with Loyalty team on the development and execution of programs/projects.

Foster positive relationships with Store Operations and the Field to develop communications of key marketing programs and drive Associate engagement.

Manages internal reporting including monthly retail marketing plans, grand opening media plans and recaps.

Maintains, monitors, and reports the retail Marketing budget.

Special projects as assigned.

Qualifications:

Bachelor's degree in advertising, marketing or communications or equivalent experience.

3-5 years of Marketing experience for an advertising agency or CPG/retail business.

Strong project management and communication skills.

Ability to work independently and integrate quickly into an established team.

Ability to write creative briefs and deliver actionable feedback to creative teams. Ensure all creative aligns with brand identity and ladders up to key marketing objectives.

Ability to supervise and support a direct report on day-to-day responsibilities and workflow.

Excellent written and verbal communication skills.

Strong interpersonal skills resulting in effective communication and collaboration.

Skilled user of Microsoft Office programs, Word, PowerPoint, Excel, Outlook.

Ability to build relationships with all levels within an organization.

Ability to be proactive and navigate ambiguity.

Deep listening and inquiry.

Collaborative, participatory decision-maker with a drive for results.

Innovative, calculated risk-taker who learns from mistakes.

JOBID: 012026-120923#LI-CELLA#LI-CN1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.