Senior Promotions Manager, AMS

Job Description

This is a phenomenal opportunity to join our strong, growing Global LEGO® Retail Category Management and Promotions team as a Global Senior Manager for our Americas Promotions (United States, Canada, Mexico). You will play a pivotal role in spearheading Americas promotions strategy and plans, operationalizing and refining our plans as a key commercial growth driver and brand differentiator. If you’re a strong collaborator with a commercial mentality, data-driven approach, and energy for a fast-paced environment, this role is for you!

Strategic Objectives :

• Drive the development and delivery of the AMS and global promotions plan, collaborating with other Promotions Managers and partners to achieve our planned targets.

• Spearhead the AMS promotions strategy for LEGO Retail, with clear ownership for operationalizing and continuously refining it.

• Partner with LEGO Retail AMS Marketing teams to identify and enable local opportunities, integrating promotions into selected local opportunities for maximum impact.

• Innovate and Evolve Promotions Portfolio by driving strategic projects and developing regional and global frameworks for promotional initiatives to meet business and future shopper needs.

• Embed data- and insights-led decision-making to increase promotional effectiveness and refine the AMS promotions strategy with key partners.

Core Responsibilities:

Drive Promotional Planning to Achieve Profitable Growth

• Oversee the development and delivery of the LEGO Retail AMS promotional plans and lead detailed planning and execution of a global promotional plan, in collaboration with other Promotions Managers and partners.

• Deliver AMS commercial and shopper targets that ladder up to global, ensuring promotion investments stay on budget in partnership with Analyst, Revenue and Finance.

• Ensure plans integrate broader or local business and partner needs while adhering to global guidelines and principles.

Lead and Implement the AMS Promotions Strategy

• Develop a comprehensive understanding of shopper data, channel positioning, and the retail landscape to shape the LEGO Retail AMS promotions strategy.

• Define clear objectives and success metrics to optimize effectiveness with relevant partners.

• Foster strong relationships and continuous collaboration with the LEGO Retail AMS teams to enhance understanding of promotions – including the why, how, and when - and how success is measured.

Strengthen Promotions Deployment and Innovation

• Facilitate workshops and meeting to support strategy and plan deployment for promotions, ensuring transparent updates and effective collaboration with the team and partners.

• Participate in relevant Marketing and Commercial workshops, providing visibility plans and shaping promotional opportunities to meet objectives.

• Plan test-and-learn initiatives to continuously evolve the promotions portfolio and strengthen our capabilities against audience needs and business objectives.

Play your part in our team succeeding

The Promotions team sits within the broader Category Management & Promotions organization and supports LEGO® Retail markets and channels by setting the global direction for promotions. We define the promotional strategy, translate it into clear plans, and provide the frameworks and guardrails that enable consistent, high-quality execution.

Shoppers and consumers are at the centre of our work. We ensure promotions enhance the brand experience and strengthen brand love end to end - from strategy and planning through to briefing Marketing and Communications, so promotions are delivered seamlessly across key touchpoints. We also measure effectiveness and use performance insights to continuously refine our approach.

Do you have what it takes? 

• Extensive experience in commercial marketing and omni-retail / eCommerce roles, ideally with E2E expertise from planning to point of sale.

• Bachelor’s degree or higher in Business, Marketing, or a related field preferred

• Validated experience in promotions and/or loyalty management is a strong plus!

• Proven track record designing and rolling out marketing and promotions plans that drive measurable sales and shopper outcomes.

• Demonstrated ability to connect marketing levers, sales performance and financial impact , combining analytical rigor with creative problem-solving.

• Solid strategic, end-to-end thinking – able to translate insights and global strategy into clear, commercially grounded marketing priorities.

• Strong interpersonal and collaboration skills; building trusted relationships across functions and time zones is essential for this role.

• Advanced Excel and PowerPoint; working knowledge of project management; process-improvement perspective; familiarity with data visualization tools (e.g., Tableau or Power BI) to read data and drive conclusions.

• Willingness to travel internationally (2–3 times a year).

Additional details on this position:

• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

• No relocation assistance is offered for this position.

#LI-SW2

#LI-Hybrid

Compensation

The salary for this position has a range of $134,750.00 - $202,126.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave –We offer enhanced paid leave options for those important times.

Insurances –All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.