Web Content Specialist

Job Description

NORMAL WORK HOURS: 40 hours per week (Monday – Friday)

IMMEDIATE SUPERVISOR: Associate Director of Digital Content Management

OTHERS WHO MAY ASSIGN WORK: Chief Marketing and Communications Officer

POSITION SUMMARY:

The Web Content Specialist serves as the operational lead for Olin.edu content governance and manages the day-to-day web content operations, ensuring the College’s website and related digital communications remain accurate, accessible, user-friendly, and visually aligned with Olin’s brand. Reporting to the Associate Director of Digital Content, this role plays a central part in shaping and continuously improving the College’s online presence through the development and application of web standards, the management of content intake and prioritization, and the optimization of digital content and user journeys. This role manages the College’s web content program and governance; it does not include direct staff supervision.

The specialist independently assesses and prioritizes incoming web requests, consults with campus partners on digital content strategy, and oversees the execution of routine updates and enhancements using the Drupal 9 content management system and related platforms (including Open Scholar). This includes editing, formatting, publishing, and restructuring content; troubleshooting routine CMS presentation issues; coordinating quality and accessibility checks; and partnering with stakeholders to implement timely improvements across the site.

The specialist owns recurring web performance reporting using GA4 and related tools, interprets trends in page activity and user behavior, and provides recommendations that inform ongoing website optimization and digital improvements.

This is an in-person/on-campus position based in Needham, MA.

RESPONSIBILITIES:

Website Governance, Strategy, and Continuous Improvement

• Own Olin.edu content governance, including defining and updating web standards, publishing guidelines, and maintenance expectations for campus contributors.
• Manage the web intake and prioritization process, independently assessing requests and setting approaches, priorities, and timelines based on institutional goals and audience needs, while approving, redirecting, or declining requests that fall outside standards or strategy.
• Manage and execute day-to-day website content operations in Drupal and related platforms, including editing, publishing, formatting, restructuring pages, and completing routine updates to keep priority content accurate and current.
• Troubleshoot routine content presentation issues (CMS formatting, embedded assets, basic HTML) and coordinate fixes with IT/vendor support when needed.
• Lead continuous improvement of site structure, conducting periodic reviews, and implementing enhancements that improve usability and advance institutional outcomes.
• Advise campus partners on digital content strategy, translating complex information into clear, audience-centered web content recommendations and implementation plans.
• Oversee and maintain routine quality and accessibility checks and coordinate updates with campus partners to ensure content remains accurate, consistent, and accessible.

Analytics & Reporting

• Own recurring web performance reporting, building dashboards or standardized reports, interpreting trends, and presenting recommendations to the Associate Director.
• Identify and lead website optimization initiatives based on data, including testing changes and documenting outcomes.

Project Leadership, Stakeholder Management, and Training

• Lead cross-functional web projects from intake through completion, including scoping, stakeholder alignment, timelines, change management, and post-launch evaluation.
• Design and deliver campus training and guidance materials on web governance and best practices, determining when training is required and which stakeholders should participate based on needs.
• Maintain and continuously improve content workflows, including recommending process changes that increase efficiency and consistency.
• Support vendor coordination and management activities.

Other relevant duties as assigned by the Associate Director of Digital Content Management.

QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, digital media, or related field, with 3–5 years of progressive experience in web content management, digital communications, or related work, or equivalent education and experience.
• Demonstrated experience managing and publishing web content in a CMS (Drupal preferred; WordPress or similar), including page building, content restructuring, and troubleshooting routine formatting/display issues.
• Working knowledge of web governance and content standards, including accessibility practices (WCAG/Section 508 familiarity), brand/style guidelines, and content lifecycle management (review cycles, audits, maintenance).
• Strong writing and editing skills for digital platforms, with the ability to translate complex information into clear, audience-centered content aligned with brand voice and accessibility best practices.
• Knowledge of SEO and content optimization best practices, including on-page optimization and information architecture fundamentals.
• Experience using web analytics tools (GA4 preferred) to monitor performance, interpret trends, and translate insights into recommendations and improvements.
• Strong project management and stakeholder management skills, with the ability to independently prioritize competing requests, set timelines, and coordinate work across departments.
• Demonstrated commitment to equity, access, and belonging.
• Experience in higher education, nonprofit, or agency settings is preferred.
• Experience developing training and guidance for non-technical contributors (CMS use, web writing, accessibility) is preferred.
• Familiarity with basic HTML/CSS concepts and experience creating or preparing digital assets (Canva and/or Adobe tools) is preferred.

Company Description

Olin College of Engineering seeks employees who are passionate about working collaboratively within and outside of the Olin community to support the College’s mission and vision for the future. At Olin, we are educating the next generation of engineering innovators and shifting the definition of engineering. Not only do our students ask, “Who are we designing this for, and what are their values?” They also ask questions about the impact of their work on society.

As Olin evolves under new leadership, we seek to become a more representative and aware community, a place where everyone is a learner and where everyone is an educator. Olin will become a place where experimentation—including making and learning from mistakes—will be embraced across the institution, not just in the classroom. Collaboration is key to Olin’s curriculum and culture, and we will work intentionally to reinforce the values and culture to which we aspire. We are a community that thrives on being together; we value trust. The College supports teams to collaboratively decide how they can best do their work, and display a commitment to the community, all while providing individuals with overall work-life flexibility.

Olin College is situated on 75 acres in Needham, Massachusetts. We are approximately ten miles from Boston, one mile from the MBTA Commuter Rail train station, and approximately four miles from the Woodland Station from the MBTA Green Line. We have plenty of free parking on campus. You can find more details on our Visiting Campus page.

• Take a Virtual Campus Tour: From the moment you step on campus at Olin, you feel a buzz of energy and activity—and once you experience it, you want to be a part of it.

Olin College is committed to supporting an innovative, integrated learning and working environment. As a small campus, the in-person experience and cross-team collaboration is what helps build a strong, dynamic community for our students, faculty and staff. Typically, most roles at Olin College are intended to be in-person and on-campus. Certain paid positions may be eligible for flexible working arrangements, at the College’s sole discretion. Any approved remote work arrangement for pay must be performed in the Commonwealth of Massachusetts where Olin is registered to do business. Individual flexible and remote work options can be discussed during the interview process.

Benefits

Olin College prides itself on offering to faculty and staff comprehensive benefits that provide both choice and value. These benefits are an important part of total compensation.

Full-time employees scheduled to work at least 30 hours per week may be eligible for the following benefits:

Core Benefits

• Medical (three different options)
• Dental
• Vision
• Basic Life and AD&D Insurance (company paid)
• Paid Family Medical Leave
• Long Term Disability (company paid)
• 403(b) Retirement Plan with company match
• Liberal sick and vacation time and paid holidays
• Free parking

Additional Benefits

• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Employee Assistance Program (EAP)
• Voluntary Life Insurance
• Business Travel Insurance
• Supplemental 403(b) Retirement Plan
• Travel Assistance Services (company paid)
• Pet Insurance

Please note that benefits are subject to change at any time.

Equal Opportunity Employer Statement

At Olin College we seek to become a more representative and aware community. If you’re excited about a role and have relevant experience, but your work history doesn’t align perfectly with every qualification in the job description, we'd nevertheless encourage you to apply.

Olin College is an Equal Opportunity Employer. We welcome applications from candidates belonging to groups that have historically been underrepresented in higher education, including racial and ethnic minorities, LGBTQIA people, and people with disabilities. Employees of the College who have a disability are welcome to request reasonable accommodations by contacting Human Resources at [email protected].