Senior Director of Web Strategy

POS-2354

Senior Director Website Strategy ()

is one of the most visited B2B SaaS websites in the world attracting millions of visitors each month across English French German Spanish Portuguese and Japanese markets. As Senior Director of Web Strategy youll define how HubSpot shows up to the world helping buyers discover learn and buy in an era of rapidly evolving digital behavior.

Youll lead a global team across chat conversion rate optimization (CRO) and web strategy.
Your mission: Build a world-class brand-defining website that helps prospects discover HubSpot converts interest into revenue and sets the standard for modern web strategy in the AI era.

In this role youll :

• Shape the next generation of .
  Evolve the website to meet the needs of modern buyers who arrive more informed than ever with AI-driven personalized experiences. Define and execute a forward-looking strategy that optimizes for answer engines and human interactions alike using AI to drive discovery conversion and engagement.
• Drive revenue .
  Own the demand goal for driving both qualified leads and touchless purchases. Build a constant experimentation culture that uses AI and modern technology to optimize conversion and engagement. Turn innovation into measurable business impact.
• Tell HubSpots story through the website .
  Bring our evolving brand and AI story to life through clear copy design and interaction. Ensure the site communicates how HubSpot helps companies grow serving as both a storytelling and selling engine.
• Deliver an exceptional experience .
  Use user research and behavioral insights to create a site thats fast intuitive and helpful. Every visit should inform inspire and convert.
• Lead and grow a high-performing team .
  Develop and empower a global team across conversational marketing CRO and web strategy. Build a culture thats data-driven curious and innovation-minded equipping the team to lead in the AI era.
• Partner across HubSpot .
  Collaborate with creative mar-tech brand product marketing and SEO/AEO to deliver experiences that balance storytelling performance and innovation.

We are looking for people who :

• Are hands-on technologists who stay ahead of whats next: Fluent in personalization testing and conversational marketing tools and obsessed with experimenting with new AI technologies to push the boundaries of whats possible on the web.
• Bring 10 years leading and scaling web strategy or digital growth in B2B SaaS with a builders mindset that turns experimentation into scalable measurable impact.
• Are strategic and customer-obsessed understanding how modern buyers research evaluate and buy and how to meet them with personalized frictionless experiences.
• Have experience managing multilingual websites and scaling experiences globally.
• Are curious builders and problem solvers who love testing learning and scaling what works.
• Bring strong organizational and program management skills leading complex cross-functional initiatives with clarity and precision.
• Are exceptional people leaders who attract and develop top talent can thrive in growth and change and can inspire a world-class team ready to shape the future of web strategy.
• Excel at collaboration and communication influencing across marketing product design and engineering.

Pay & Benefits

The cash compensation below includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpots bonus plan for eligible addition to cash compensation some roles are eligible to participate in HubSpots equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills experience qualifications and other job-related reasons.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot fair compensation practices arent just about checking off the box for legal compliance. Its about living out our value of transparency with our employees candidates and community.

Annual Cash Compensation Range:

$231000$369000 USD

We know the and can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.

If you need accommodations or assistance due to a disability please reach out to us using this form.

At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team youll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpots Career Diversitypage here.

India Applicants: link to HubSpot Indias equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software integrations and resources customers need to connect marketing sales and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot bold is our baseline. Our employees around the globe move fast stay customer-obsessed and win together. Our culture is grounded in four commitments: Solve for the Customer Be Bold Learn Fast Align Adapt & Go! and Deliver with HEART. These commitments shape how we work lead and grow.

Were building a company where people can do their best work. We focus on brilliant work not badge swipes. By combining clarity ownership and trust we create space for big thinking and meaningful progress. And we know that when our employees grow our customers do too.

Recognized globally for our award-winning culture by Comparably Glassdoor Fortune and more HubSpot is headquartered in Cambridge MA with employees and offices around the world.

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Required Experience:

Exec