Associate, Business Intelligence - Global Private Wealth
What you will do:
GPW TARGET & AUDIENCE DELIVERY
- Build and deliver audiences for campaigns, events, and outreach using various data sets
- Partner with Marketing and Sales to define segmentation and ensure campaigns are structured for execution
- Set up campaign tracking requirements, including audience definitions, tagging, and data capture
- Track campaign and event performance, including engagement, conversion, and return on investment
- Evaluate results to identify what is working and where adjustments are needed
- Monitor follow-up activity to assess impact on pipeline and sales progression
- Extract and manage data from Snowflake, Salesforce, and marketing platforms to support analysis and reporting
- Design and support development of Power BI dashboards that provide transparency into campaign performance and sales engagement
- Deliver recurring and ad hoc reporting to support marketing execution and sales priorities
- Translate marketing engagement into actionable outputs that support sales outreach and prioritization
- Partner with Sales and Marketing to ensure data accuracy and consistent use of campaign data
- Identify trends in engagement and performance to inform future campaign execution
What you bring:
- Experience in asset management, private markets, wealth management, or financial services strongly preferred
- Demonstrated success in implementing data-focused marketing and segmentation efforts
- Familiarity with marketing attribution models and campaign performance analytics
- Experience working with CRM and analytics tools such as Salesforce, Snowflake, Power BI, Tableau, or similar platforms.
- Strong analytical and problem-solving capabilities that translate complex data into actionable insights
- Strong collaboration skills with the ability to work effectively across global sales, marketing, and analytics teams
- Bachelor of Arts (B.A), Bachelor of Science (B.S), or equivalent experience
- 5-7 years in marketing and/or distribution analytics, marketing operations, or comparable positions
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