Product Line Coordinator

Lazy River Products, LLC “LRP” is a fully-integrated, state of the art cannabis-based product development company headquartered in Dracut, MA.

Our Motto:
Give Back, Grow, Succeed

Our Mission:
At Lazy River Products, it is our mission to be recognized as the Commonwealth’s premier fully integrated cannabis-based Product Development Company.

Our goal is to consistently deliver trusted small batch, craft quality products and exceptional service to our customers and the local communities for which we serve.

At our core we provide professional, compliant and socially responsible standards that raise the bar and will be the new definition for excellence in the Cannabis industry here in Massachusetts.

We will always diligently work within each of the local communities we touch to help facilitate strategies to further enhance economic opportunity, build strong neighborhoods and provide a solid framework for quality growth and development.
What we are looking for:
Lazy River Products is seeking a highly organized Product Line Coordinator to manage the lifecycle of our cannabis product portfolio. From post-development readiness through commercialization and in-market performance. In this role, you will serve as the central operational hub between Product, Compliance, Sales, and Marketing, ensur ing smooth produ ct rollouts and strategic maintenance.

You will be responsible for operational execution, SKU management, and launch coordination. By managing the flow of data and timelines, you will enable the Marketing team to execute creative strategies effectively, ensuring that all teams have the insights and assets required for success.

You’ll love working here because:
Not only would the ideal candidate get the opportunity to work in this intriguing new industry, but this is also an opportunity to become a part of something much larger – breaking the stigma of cannabis. You would also become a member of a community that is highly passionate, motivated, and hard-working, and who are proud to be part of breaking the negative stigma cannabis has on society. LRP is very involved with the community, presenting many opportunities for community outreach and volunteer program opportunities.

Key Responsibilities

1. Product Lifecycle & Launch Coordination
Launch Management: Lead the internal "Phase Review" process to track product readiness from concept to post-launch, ensuring all deliverables are completed on schedule.
Timeline Accountability: Coordinate cross-functional timelines including internal communications, sales readiness, packaging availability, and retail enablement.
Process Optimization : Proactively identify communication gaps and streamline workflows to improve the efficiency of product introductions and existing product management.
Performance Tracking : Maintain reporting for new product launches and track lifecycle performance using sales velocity and inventory data.
Competitive Intelligence Assessments and familiarity with product Market Requirements Document (MRD)

2. Data Integrity & Systems Administration
SKU Management: Manage the internal product catalog and associated data across all business platforms (e.g., Dutchie, Distru, Metrc) to ensure accuracy in naming, pricing, and categorization.
Menu Maintenance: Work with Retail to ensure menu accuracy, Point of Sale (POS) updates, and consistent representation of active products on digital display systems.
Documentation: Create and manage product master records, including Bills of Materials (BOMs), New Product Introduction (NPI) forms, and product change notices.

3. Cross-Functional Collaboration & Enablement
Marketing Support : Serve as the primary point of contact for Marketing regarding product insights, technical specifications, and availability updates, ensuring the creative team has the data needed for campaigns.
Creative Coordination : Collaborate with Marketing to align timelines for promotional materials and ensure accurate product descriptions are available for retail and marketing use.
Compliance Alignment: Partner with Compliance and QA teams to ensure all packaging and product setups align with internal branding guidelines and Massachusetts CCC regulations.
Third-Party Logistics: In partnership with Purchasing, manage the onboarding and data setup for third-party products, ensuring vendor compliance and accurate system integration prior to launch.

Qualifications
Required Experience & Skills:
Experience: 3+ years of experience in inventory management, project management, product operations, or CPG (Consumer Packaged Goods).
Project Management: Strong coordination skills with the ability to manage multiple projects simultaneously and drive cross-functional accountability.
Data Proficiency : High attention to detail with strong data analysis skills; ability to manage complex spreadsheets and margin reports.
Communication : Excellent verbal and written communication skills, with the ability to function as a liaison between technical, operational, and creative teams.

Preferred Qualifications:
Advanced Data Analysis: Expert-level proficiency in Microsoft Excel (pivot tables, complex formulas) with the ability to analyze sales data, identify trends, and translate numbers into actionable insights.
Inventory Forecasting: Demonstrated ability to project inventory timelines and manage supply schedules to ensure product availability aligns with sales velocity and launch dates.
Project Management Software: Familiarity with Basecamp or similar project management tools to track deliverables, assign tasks, and streamline cross-departmental communication.
Industry Knowledge : Familiarity with Massachusetts cannabis regulations and compliance standards.
Systems Proficiency: Prior experience with cannabis-specific platforms such as Metrc, Dutchie, Distru, or Alpine IQ.
Technical Aptitude : Experience managing backend platform settings, user permissions, or system configurations is a plus.
Education & Certifications : A degree in Business Management, Marketing, or other related field as well as Project Management certification is a plus.

Physical Requirement/Work Environment

• In-person office environment Monday - Friday 8:30 a.m. - 5:00 p.m.
• Prolonged periods sitting at a desk and working on a computer.

Additional Requirements

• Reliable transportation
• Additional duties as assigned

Job Information:
Title: Product Line Coordinator
Industry: Adult-Use Cannabis (MA)
Pay Range: $58,000 - $65,000/annual
Location: Dracut, MA
Status: Full-time
Pay Type: Salaried
Pay Status: Exempt
Schedule: In-person Monday-Friday 8:00am-4:30pm

Commitment to Diversity, Equity and Inclusion:
Lazy River Products is an at-will, equal opportunity/affirmative action employer who is committed to providing an inclusive and equitable work environment free from discrimination. We are proud to be an equal opportunity employer who does not discriminate against minorities, women, veterans, people with disabilities, people of all gender identities or sexual orientations.

No agencies please.

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