Trade Marketing Senior Manager

Trade Marketing Senior Manager

USA / Boston

CYBEX is at the forefront of innovation, shaping the future of child safety with a keen eye on the evolving needs of modern parents. Our brand is synonymous with excellence, seamlessly integrating cutting-edge design with unparalleled safety features. We offer an array of products, including car seats, baby carriers, children's furniture, and strollers, all crafted to provide parents with the confidence that their children are protected in style.

As we continue to expand rapidly, we are seeking dynamic professionals to join our team and contribute to CYBEX's success story. With operations worldwide and a culturally diverse workforce from over 29 nations, CYBEX is a global leader not only in child safety but also as a lifestyle brand that resonates with parents everywhere.

The Trade Marketing Manager plays a critical role in driving CYBEX’s commercial success across retail and e-commerce partners. This position bridges Sales, Marketing, and Product teams to ensure a consistent brand presence, optimized retail performance, and data-driven strategies that support year-over-year growth. This role requires strong analytical capabilities, exceptional project management skills, and the ability to build collaborative relationships with internal and external stakeholders.

Key Responsibilities

Sales Analysis & Commercial Planning

• Analyze sell-in and sell-through performance across retail partners and channels, providing actionable insights and recommendations.
• Evaluate YOY sales plans and forecasts, identifying opportunities, risks, and gaps that inform strategic decision-making.
• Develop monthly and quarterly sales roll-up reports, highlighting category trends, channel performance, and promotional effectiveness.
• Support the Sales team with data-backed guidance on assortment, pricing, and distribution decisions.

Trade Marketing & Retail Execution

• Lead the development and execution of trade marketing strategies that drive awareness, conversion, and brand presence at retail.
• Manage all retail point-of-sale (POS) materials, displays, and fixtures — from concepting to production, distribution, and installation.
• Oversee shop-in-shop environments, ensuring they are best-in-class, on-brand, and aligned with global retail guidelines.
• Partner with global teams to adapt assets and maintain brand consistency across all retail touchpoints.

Retailer Media & Co-Op Management

• Own retailer media planning and investment strategy, maximizing return across digital, print, and in-store channels.
• Build and manage annual co-op budgets, ensuring all spend is tracked, compliant, and delivering measurable impact.
• Collaborate with retailers on joint marketing programs, product launches, and seasonal campaigns.
• Evaluate post-campaign performance to optimize future spend and improve efficiency.

Cross-Functional Collaboration

• Work closely with Sales, Brand Marketing, Product, and Finance teams to align on strategic priorities.
• Provide insights on market trends, consumer behavior, and competitor activity.
• Support new product launches with tailored retail activation plans and sales enablement tools.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in trade marketing, sales analysis, or retail marketing; consumer goods or juvenile products experience preferred.
• Strong analytical skills with expertise in Excel, reporting tools, and data visualization platforms.
• Experience managing POS production, retail displays, or shop-in-shop programs.
• Familiarity with retailer media networks and co-op marketing programs.
• Excellent communication, presentation, and project management skills.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Comfortable working cross-functionally in a fast-paced, growth-oriented environment.

Salary Range: 120K-130K

If you are passionate about making a significant impact in a fast-growing company and are looking for opportunities to advance both professionally and personally, CYBEX is your destination. As part of Goodbaby International Holdings Ltd., we are committed to fostering an inclusive work environment that values diversity and provides equal opportunities for all.

We offer competitive compensation, attractive annual leave policies, and product discounts. More importantly, we provide a platform for you to develop and enhance your professional profile within an international context. Our downtown office is not just a location; it’s a hub of creativity and collaboration, nestled in the heart of the city’s pulsing engeres.

Join us at CYBEX, where your career journey aligns with our mission to keep children safe and parents stylish, all around the globe.