Senior Product Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely , the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool , Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About this position:

We’re looking for a Senior Product Manager to lead the next chapter of innovation at Later. In this role, you’ll drive the development of new enterprise-ready features that empower marketing teams to scale their impact. You’ll work across engineering, design, and go-to-market teams to translate customer needs into products that surprise, delight, and deliver measurable business outcomes.

This is a high-impact role with real autonomy and accountability—you’ll own strategy, execution, and results, shaping how brands and creators connect through Later.

What you'll be doing:

Strategy

• Define the product vision, strategy, and roadmap for Later’s enterprise marketing features.


• Build business cases and set objectives that ladder up to company growth goals.


• Champion customer insights to influence priorities and product direction.

Technical/ Execution

• Lead cross-functional squads through the full product lifecycle—from discovery to launch.


• Translate customer pain points and market opportunities into actionable requirements.


• Drive a culture of experimentation and continuous improvement, using data to validate decisions.


• Develop and track key product metrics that define success and guide iteration.

Team / Collaboration

• Partner with design, engineering, marketing, sales, and customer success to ship products that move the needle for both customers and Later.


• Serve as the voice of your product team to executives and stakeholders, ensuring clarity and alignment.


• Collaborate with Product Designers & Research teams to deliver best-in-class user experiences.

Research/Best Practices

• Stay ahead of industry trends, competitive products, and emerging technologies.


• Continuously explore ways to enhance creator and customer satisfaction through innovation.

What success looks like:

• Clear product strategy and roadmap that drive enterprise adoption and revenue growth.


• Improved customer satisfaction through high-impact product releases.


• Cross-functional alignment with stakeholders and consistent delivery against objectives.


• Strong performance across key product metrics (e.g., adoption, retention, engagement).


• Recognized as a trusted voice in shaping Later’s enterprise product direction.

What you bring:

• 5+ years of Product Management experience, ideally in SaaS or software development.


• Proven ability to define and communicate product vision, strategy, and requirements.


• Track record of building enterprise features that drive measurable business impact.


• Strong analytical skills with expertise in SQL, data visualization, and turning insights into strategy.


• Experience working with design & research teams to deliver intuitive, customer-centric UX.


• Familiarity with Agile development methodologies and tools.


• Excellent communication and stakeholder management skills—able to influence at all levels.


• Strong business acumen and customer-centric mindset.


• Bonus: Experience building or iterating on search or monitoring platforms/products.

How you work:

• Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.


• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.


• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.


• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.


• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.


• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

$ 140,000 - $ 170,000 USD

*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.

#LI-Hybrid

Where we work:

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility:

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit . We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer . All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.