Customer Communications Marketing Manager

***Nous utilisons des* *pour fournir des statistiques qui nous aident à vous offrir la meilleure expérience sur note site. Vous y trouverez des renseignements sur les témoins, ou vous pouvez les désactiver si vous préférez. Toutefois, en continuant d’utiliser le site sans modifier les paramètres, vous consentez à notre utilisation de*****\*Please include a portfolio sample in your application for this role.** **Position Responsibilities:*** Develop and drive recommendations that align to business objectives and ultimately achieve positive outcome for customers* Strong coordination across teams to execute go-to-market tactics* Establish strong working relationships across organization* Managing theday-to-day marketing projects and operational processes such as compliance review,material creation and job tracking within our internal workflow management system and surfacing and addressing any blockers* Presenting regular project updates to internal business owners* Ability to develop and execute against a marketing plan* Bring a ‘digital-first’ mindset to all work, driving key initiatives such as registrations for our storefronts and paperless adoption* Bring an innovative mindset, looking at what’s new from competitors and in the larger industry and challenge the traditional way of doing things and embrace a culture of continuous improvement**The Candidate**The ideal candidate will have strong transferable skills in the health and financial space with a real passion for bringing engaging, best-in-class experiences to life for our customers. This means bringing an innovative mindset in driving engagement, adoption metrics and ultimately results. B2B2C experience and B2C expertise will be particularly useful in this role as it is heavily focused on not only our policy holders but an overall eco-system of care providers. Ability to work quickly and incorporate insight into the communications is a must. **Required Qualifications:*** 5-10 years of D2C marketing experience in heavily regulated industries (Financial Services, Healthcare etc.).* Bachelor's degree is required and advanced degrees are a plus.* Excellent project and time management skills with the ability to juggle multiple priorities and meet challenging /overlapping deadlines.* Basic understanding and ability to learn and/or prior experience with email automation platforms (e.g., Marketo).* Forward-thinking ideation on how to drive adoption, utilizing test and learn strategies and tactics.* Quickly coming up the learning curve for the Insurance business, our Inforce block, and how to create better health outcomes and understanding the long-term care space.* Works independently, while providing key updates to the working team and leadership team.* Strong relationship building skills and ability to influence.* Comfortable with analytics and measurement frameworks with a bias towards action.* Excellent writing, verbal, and analytical skills.* Owner mindset.**Preferred Qualifications:*** LTC, life insurance or care facility experience is a plus.***When you join our team:**** We’ll empower you to learn and grow the career you want.* We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.* As part of our global team, we’ll support you in shaping the future you want to see.#LI-JH #LI-Hybrid **À propos de Manuvie et de John Hancock**La Société Financière Manuvie est un chef de file mondial des services financiers qui aide les gens à prendre leurs décisions plus facilement et à vivre mieux. Pour en apprendre plus à notre sujet, rendez vous à l’adresse .**Manuvie est un employeur qui souscrit au principe de l’égalité d’accès à l’emploi**Chez Manulife/John Hancock nous valorisons notre diversité. Nous nous efforçons d’attirer, de perfectionner et de maintenir une main d'oeuvre qui est aussi diversifiée que nos clients, et de favoriser la création d’un milieu de travail inclusif qui met à profit la diversité de nos employés et les compétences de chacun. Nous nous engageons à assurer un recrutement, une fidélisation, une promotion et une rémunération équitables, et nous administrons toutes nos pratiques et tous nos programmes sans discrimination en raison de la race, de l’ascendance, du lieu d’origine, de la couleur, de l’origine ethnique, de la citoyenneté, de la religion ou des croyances ou des convictions religieuses, du genre (y compris grossesse et affection liée à une grossesse), de l’orientation sexuelle, des caractéristiques génétiques, du statut d’ancien combattant, de l’identité de genre, de l’expression de genre, de l’âge, de l’état matrimonial, de la situation de famille, d’une invalidité ou de tout autre motif protégé par la loi applicable.Nous nous sommes donné comme priorité d’éliminer les obstacles à l’accès égalitaire à l’emploi. C’est pourquoi un représentant des Ressources humaines collaborera avec les candidats qui demandent accommodement raisonnable pendant le recrutement. Tous les renseignements communiqués pendant le processus de demande d'accommodement seront stockés et utilisés conformément aux lois et aux politiques applicables de Manuvie. Pour demander une mesure d’accommodement raisonnable dans le cadre du recrutement, écrivez à [email protected].**Referenced Salary Location**Boston, Massachusetts**Modalités de travail**Hybride**Salary range is expected to be between**$90,225.00 USD - $162,405.00 USDSi vous posez votre candidature à ce poste en dehors de la région principale, veuillez écrire à [email protected] pour obtenir l’échelle salariale correspondant à votre région. Le salaire varie en fonction des conditions du marché local, de la géographie et de facteurs pertinents liés au poste telles les connaissances, les compétences, les qualifications, l’expérience et l’éducation ou la formation. Les employés ont également la possibilité de participer à des programmes de motivation et de toucher une rémunération incitative liée au rendement de l’entreprise et au rendement individuel.Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.**I** **I** **I** **I**Company: John Hancock Life Insurance Company (U.S.A.) The Customer Communications Marketing Manager role is responsible for helping drive our bold ambition to be coming a Digital Customer Leader as well as executing against the engagement strategy to drive healthier outcomes for our business and our policy holders. This role is deeply focused on communicating with our customers in a clear, empathetic, and impactful way, ensuring that every interaction builds trust and strengthens relationships. A majority of the individual’s time will be spent collaborating with stakeholders from across the organization including Operations, Inforce, and the larger Marketing organization and developing and delivering on the tactical plans to drive adoption and engagement. This position is responsible for managing campaigns and “evergreen” marketing initiatives in both digital and traditional mediums, as well as understand how to optimize and drive results. The role is part of the larger John #J-18808-Ljbffr