Digital Account Executive
The Digital Account Executive position puts you face to face with local business owners and advertising agency representatives, from cold calling to closing the sale. You’ll be responsible for building relationships and selling all BBGI assets as marketing solutions to help your clients meet their key business challenges. Requirements
- Motivated, enthusiastic self-starter that can work effectively in a team environment and independently as needed.
- Possess a great attitude, have excellent oral and written communication skills, be effective with time management, be a strong negotiator, and be detail oriented.
- Be able to professionally present, strategically consult, sell, and service both potential and existing clients.
- Presenting and Selling
- Maintain existing business relationships while striving to increase billing and market share.
- Attain new business accounts and sponsorships for our company.
- Develop and maintain ongoing relationships with corporate, advertising, and public relations communities.
- Create and present marketing programs to local businesses, corporations, and advertising agencies.
- Solicit client investment for broadcast and non-broadcast projects, experiential marketing, streaming audio and other projects as assigned by management.
- Maintain an organized format on each sales call, covering all important topics: client marketing analysis, target consumer needs, benefits sought, assignments and follow-up.
- Identify, contact, develop and sell new accounts in keeping with individual sales goals.
- Planning
- Prepare for each sales call-in advance.
- Know the relevant business reason for seeing the client.
- Know the customers’ target consumer and previous years’ investment.
- Research the industry to have basic knowledge of important trends and changes.
- Achieve Budget Goals
- Achieve or exceed monthly, quarterly, and annual revenue goals by category as assigned by management.
- Service Customers
- Communicate regularly with top Key and Target accounts regarding their marketing campaigns, event sponsorships, etc.
- Act as primary liaison between Beasley Media Group and customer to assure superior customer service, quick resolution to problems, and access to additional marketing opportunities.
- Develop mutually beneficial relationships with key client stakeholders, leadership, and ownership.
- Product Knowledge of Key and Target Accounts
- Leverage knowledge of BBGI products, benefits, pricing, competitive, qualitative, and quantitative information to the benefit of your clients
- Continually update and expand your expertise with advertising/marketing, promotions, events, digital, audio, and video campaigns.
- Be familiar with features, benefits, strengths, and weaknesses of competitors.
- Administrative Duties
- Consistently plan and organize work efficiently, i.e., schedules, working appointments in advance
- Maintain updated account and sales records by effectively using company CRM.
- Provide organized and well thought out reports as requested by management.
- Coordination and Communication
- Regularly communicate with direct supervisor to discuss progress, specific needs, sales rates, etc.
- Consistently provide weekly accomplishment updates to management through CRM
- Be available to work on all client promotions and experiential marketing activities when requested.
Recommended Jobs
Laborer/Craftsperson, DPW Highway
Job Description: Routine manual work in public works construction and maintenance activities; all other duties as assigned. Minimum Qualifications: High school diploma with one year experience in p…
Certified Nursing Assistant (CNA) - $22 - $28 per hour - Overnight
Certified Nursing Assistant (CNA) - $22 - $28 per hour - Overnight Why You’ll Love This Job: Brand-New, State-of-the-Art Facility – Work in a modern, comfortable environment Supportive & Tig…
WFH - Records / Clerical Intern (Part-Time & Full-Time)
Horizon Hotels Limited is seeking a dedicated and organized Records / Clerical Intern to join our team for both part-time and full-time positions. This role offers a unique opportunity to gain hands-…
MG Med Asst - Patient Service Specialist
SUMMARY: This position is to function as a member of both the clinical and administrative team and complete all assigned daily tasks to ensure smooth day to day operations in the SMG physician practic…
Senior Specialist, Manufacturing Technical Operations
Job Description Insight Global is seeking multiple Senior Specialists for various shifts to join our clients Manufacturing Technical Operations (MTO) team in Boston. This role involves complete…
EXPERIENCED Lube Technician
Central Jeep Chrysler Dodge Ram of Norwood has achieved the highest level of Customer Experience recognition through their people, facility, processes, customer metrics and training! If you’re looking…
COMMUNICATIONS COORDINATOR, ALUMNI ENGAGEMENT, Development & Alumni Relations
Our Mission We in Boston University Advancement harness the power of philanthropy to make an excellent education accessible and welcoming to all, and to advance BU’s global leadership in res…
Customer Service Representative - Bilingual in English and Spanish
Requisition Number: 217599 Job Description Cintas is seeking a Customer Service Representative to provide customer service to both our internal partners and our external customers through vari…
Clinical Case Manager/Educational Liaison
Northeast Center for Youth & Families, Inc. (NCYF) is made up of a team of devoted and highly skilled professionals and paraprofessionals who provide quality care to the individuals we serve. Our agen…