Senior Associate, Brand Partnerships (B2B - Paid & Affiliate)

Salary Range: $83,500 - $92,250 per year.

The above base pay range may vary depending on location, job-related knowledge, skills and experience. The range listed is just one component of Wayfair's total compensation package for employees. Depending on the position offered, equity, bonuses, commissions and other forms of compensation may be provided as part of the compensation package, in addition to a comprehensive suite of medical, financial and additional benefits.

Senior Associate, Brand Partnerships (B2B - Paid & Affiliate)

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

Wayfair is seeking a Brand Partnerships Senior Associate (B2B) to support and scale high-impact paid partnerships and lead execution of our Tastemaker Program, Wayfair Professional's affiliate-based partnership initiative.

This role will focus on developing, managing, and optimizing paid brand partnerships and affiliate relationships that drive incremental revenue, brand visibility, and long-term business growth across our B2B portfolio.

Sitting within the Brand, Field Marketing & Sales team, this individual will partner cross-functionally across Marketing, Creative, Media, Commercial, Analytics, and Legal to bring partnership programs to life - from contracting and onboarding to activation and performance reporting.

This is an exciting opportunity for someone with agency or brand-side experience in affiliate marketing and brand partnerships who thrives in execution, relationship management, and fast paced performance-driven environments.

This role offers the opportunity to help scale a growing B2B partnership portfolio and shape how Wayfair Professional approaches affiliate and paid collaborations long term.

What You'll Do

• Lead end-to-end execution of paid B2B brand partnerships and the Tastemaker affiliate program - from sourcing and negotiation through activation, reporting, and renewal

• Recruit, onboard, and scale high-performing partners within priority professional segments (interior designers, trade professionals, hospitality, commercial office, healthcare, education, property managers, and more)

• Drive measurable impact across new Wayfair Professional customer acquisition, repeat revenue, vertical growth, revenue efficiency, and margin performance

• Manage partner relationships and day-to-day communications to ensure campaigns launch on time, on brand, within budget, and aligned to contractual obligations

• Oversee campaign timelines, deliverables, asset approvals, usage rights, invoices, and performance tracking

• Collaborate cross-functionally with Media, Creative, PR, Commercial, and Analytics teams to integrate partnerships into broader marketing initiatives

• Monitor performance metrics, develop reporting dashboards and recaps, and surface insights and optimization recommendations to senior leadership

• Identify and scale new partnership opportunities aligned to business priorities and emerging B2B verticals

What You'll Need

• 3-5 years of experience in brand partnerships, affiliate marketing, sponsorships, or agency account management

• Direct experience working in the affiliate space (brand or agency side required)

• Strong understanding of paid partnership structures, performance tracking, and contract terms

• Highly organized with the ability to manage multiple workstreams simultaneously

• Data-driven mindset with comfort analyzing performance metrics and optimizing campaigns

• Experience working cross-functionally in a fast-paced, matrixed environment

• Clear, professional communication skills (written and verbal)

• Ability to problem-solve, stay flexible, and adapt as business needs evolve

• Experience supporting negotiation of paid partnerships or affiliate contracts

• The ability to travel ~15% of the time

Bonus If You Have

• Experience managing or scaling an affiliate or creator program

• Familiarity with affiliate and social platforms (e.g., Impact, CJ, Dash Social, Salesforce, Meta, etc.)

• Knowledge of B2B marketing strategies and performance marketing channels

This position is a hybrid in-office role that works out of our Boston HQ (Monday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.

Benefits & Perks - US

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.

• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.

• Global Traveler Health Insurance through GeoBlue.

• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.

• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.

• 401(k) matching with immediate vesting.

• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.

• Tuition Reimbursement.

• Wayfair Employee Discount.

• Gym/Fitness Discounts (Wellhub and varying regional memberships).

• Exclusive access to thousands of perks & discounts through BenefitHub.

• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form ( .

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About Wayfair Inc.

Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [email protected].