Sales Development Representative

Job Description

Job Description

As a Sales Development Representative (SDR), you'll enter an exciting pathway to a sales career in our growing platform. This is a crucial role in our sales process with independent operator restaurants, and you'll lead initial prospect outreach and conduct comprehensive needs assessments with key decision makers to fill the pipelines with qualified opportunities for BEP's sales teams. You'll make a minimum of 50 outbound calls a day with at least 60 minutes of talk time, nurturing potential and existing customers. Extensive and ongoing sales training will be provided.

Who we are:

Buyers Edge Platform stands at the forefront of revolutionizing the foodservice industry through technology, purchasing power and partnerships. We are dedicated to empowering stakeholders across the entire foodservice ecosystem (operators, distributors, manufacturers) with efficiency and unprecedented visibility. With a diverse portfolio of over a dozen brands, our mission is clear: to reduce costs, streamline the foodservice supply chain, and propel the industry from manual to automated.

Today, we are one of the largest players in foodservice, with over 200K operator locations across North America and over $50 billion of aggregated spend volume. Our commitment to foodservice excellence is proven in four distinct areas of value: Digital Procurement Network, Fresh Solutions, Supply Chain Management, and Software. Buyers Edge Platform is not just a provider – we are a strategic partner on the journey towards a more efficient, connected, and automated future for the foodservice industry.

This position is based out of our Waltham, MA office. We are unable to offer sponsorship for work authorization for this role.

Your Impact:

• Lead Generation and Full Cycle Sales:
  • Proactively identify and research potential leads through various channels, including but not limited to, inbound inquiries, outbound prospecting, and online research.
  • Conduct market research, analyze and identify, create and cultivate new business opportunities and effectively prioritize leads
  • Identify additional opportunities with existing customers to expand their use of Buyers Edge Platform offerings.
  • Nurture cold leads and progress them through the sales funnel
  • Close Manufacturer Appreciation Program (MAP) business by connecting a foodservice operator's distributor to our Launchpad portal
  • Develop a strong understanding of the food service industry, distribution and manufacturing
• Qualification:
  • Conduct initial outreach, averaging at least 50 dials & 60 minutes of talk time daily to leads to assess their needs, pain points, and potential fit for our products/services.
  • Perform digital portal walk-throughs for new and existing BEPL members
  • Gather critical information and maintain accurate records of all leads and opportunities in the Salesforce CRM system.
  • Leverage Gong as a self-improvement tool
• Appointment Setting:
  • Schedule meetings, demos, or calls with qualified leads and existing Members for the sales teams.
  • Provide detailed and relevant information to the prospects in preparation for their interaction with the sales team.
  • Maintain a strong pipeline of interested prospects and consistently meet or exceed monthly sales quotas .
• Relationship Building:
  • Build and maintain relationships with potential and existing customers through effective communication, follow-ups, and providing value-added insights.
• Sales Support:
  • Collaborate with the sales teams to ensure a smooth transition of qualified leads, providing necessary background information.
  • Strive to be an expert on platform solutions
  • Work collaboratively with teams across the organization to maximize value
  • Be a resource to your peers and leadership team
• Reporting:
  • Maintain and report on lead generation and qualification metrics and provide regular updates to the sales and marketing teams.

About you:

• Ideally, some sales prospecting, quota bearing, outbound inside sales experience
• Excellent communication and interpersonal skills, with the ability to connect with professionals in the restaurant industry
• Confidence and ability to speaking to customers, understanding their challenges, and effectively presenting solutions
• Familiarity with CRM software (e.g., Salesforce) is an advantage
• Post-secondary education in business related discipline, Diploma, Degree or equivalent sales and business experience
• Basic understanding of web-based platforms and Microsoft Suite
• Strong business acumen and an understanding of value-based selling
• Ability to consistently meet or exceed monthly sales quotas
• Comfortable with a high volume of daily sales calls
• Enthusiastic and effective communicator who practices active listening
• Resilient and ambitious self-starter motivated by a competitive merit-based compensation structure
• Experience with the foodservice industry is an asset
• Ability to overcome common sales resistance and objections using proven techniques
• Coachable and open to feedback from leadership to continually improve sales acumen

The anticipated On-Target Earnings for this position includes a base salary, a sign on bonus, and commission opportunities. The starting salary will be based on the candidate's skills and experience. Total On-Target Earnings:
$75,000-$105,000 USD

Not sure you meet every qualification? Studies show that diverse applicants often hesitate to apply unless they check every box. At Buyers Edge Platform, we value authenticity and inclusion—if you're excited about the role, we encourage you to apply. You might be exactly who we're looking for!

What's in this for you:

• Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match.
• Grow with us. Enjoy strong training, development, and competitive pay.
• Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.

We welcome all.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.