Vice President of Marketing

Position Overview

America's Test Kitchen (ATK), a pioneering brand in food media, is seeking a Vice President of Marketing to serve as the steward of the company’s brand identity and voice across all consumer touchpoints. This leader will be responsible for defining and evolving brand positioning, shaping product messaging, and ensuring consistent, compelling consumer-facing communications. Partnering closely with senior leadership, Content and Product teams, this role will set the strategic foundation for how our brand is experienced, while collaborating with the Growth Marketing division to ensure cohesive marketing impact.

Key Responsibilities

• Brand Strategy & Positioning
  • Define and evolve company brand positioning, product positioning, and narrative across platforms.
  • In partnership with company leadership, develop and refine mission statements, taglines, brand tenants and brand architecture to align with company vision and audience needs.
• Creative, Messaging & Campaign Leadership
  • Oversee consumer-facing marketing communications strategy, ensuring alignment across channels.
  • Lead development of brand copy, creative concepts, marketing video production, and social media strategies that drive engagement and strengthen brand equity.
  • Ensure a consistent brand voice and visual identity across all consumer touchpoints, including apps, websites, email, social, TV, streaming, print, audio, experiential & partnerships
  • Develop and execute tentpole marketing campaigns: Create, implement and oversee campaigns aligned with the company’s overall business objectives- inclusive of holiday stunts, product launches, theme weeks, partnership activations, and new content releases
  • Enhance creative operations, supporting the scaling of campaigns by identifying workflow efficiencies, infrastructure enhancements, and communication tools that deliver the greatest possible marketing impact. Develop brand guidelines, brand books and other documentation to educate colleagues and reinforce brand principles throughout the organization.
• Cross-Functional Collaboration
  • Partner with the Growth Marketing team on integrated campaigns, ensuring brand consistency across performance-driven initiatives.
  • Collaborate with Product, Programming, and Editorial teams to align brand messaging with content strategy and product experiences.
  • Ideate and activate on brand partnerships in conjunction with business development and sponsorship team leads
  • Serve as a brand thought partner to executives, providing insights and frameworks that inform company priorities.
• Team Leadership
  • Lead and mentor a high-performing brand marketing team spanning creative, social, design, copy, video and campaign strategy functions
  • Foster a culture of collaboration, innovation, and accountability within the marketing organization.

Qualifications

• 10+ years of experience in brand marketing, ideally within media, D2C subscription, or consumer-facing digital industry, with 5+ years in a leadership position.
• Proven success in developing brand positioning, messaging frameworks, and creative strategies that drive measurable impact.
• Deep understanding of multiplatform storytelling and how to adapt messaging across emerging and traditional channels. Digitally-savvy strategist with experience spanning mobile, search, social, email, streaming, web, app, tv, direct mail and retail environments.
• World-class leadership, communication & interpersonal skills, capable of inspiring colleagues and articulating complex concepts in a clear and concise manner.
• Creative thinker with the ability to translate strategy into compelling consumer experiences.
• Experience leading and developing creative and social media teams, spanning video and non-video formats
• Ability to synthesize relevant research & insights to formulate data-driven approaches to brand positioning and drive overall performance improvement in company KPIs

This position is located in our Boston, MA, office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday, and Thursday) in the office and 2 days per week remotely.

About America’s Test Kitchen

The mission of America’s Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America’s Test Kitchen, Cook's Country, and America’s Test Kitchen: The Next Generation), magazines (Cook’s Illustrated and Cook’s Country), cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK Essential subscription for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston’s Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques.

Why America’s Test Kitchen

We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes — that's how innovation happens in our test kitchen, in our offices, and in life.

We at America’s Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.

We welcome your application.