Director, Bank Marketing

Job Description

Job Description

Director, Bank Marketing

CTP is looking for a senior marketing leader with deep experience in the banking industry to establish and grow our marketing specialty in the space. As leader of our work in banking, you will:

• Act as the senior advisor and a trusted marketing strategist to our existing clients in the banking industry.
• Help CTP gain new clients through your deep network of industry relationships and your reputation as a talented marketing professional in the banking community.

What We Offer

CTP is a creative communications agency based in Boston’s North End. We bring together a talented, passionate team of 45 creative, media and communications professionals with wide-ranging experience.

We love working with talented people and continually look for compassionate co-workers with a collaborative spirit to add to our community. Our work moves quickly, and we’re always ready to put our heads together to find creative solutions for our clients’ most interesting problems. CTP’s vast array of work can be seen here.

We do our best work when we’re as informed about our clients' business as they are. That’s where you come in.

What You Offer

We have a strong track record in working with clients in the banking industry. We want to capitalize on this, and expand our work in banking by investing in our strategic offering with a specialty leader. By bringing a client’s mindset and deep understanding of the forces impacting their business and the marketing solutions to address them, you’ll gain the trust of your co-workers and our clients, and make our work together work better. To do this, you bring:

• 10+ years of bank marketing and/or communications experience
• A deep understanding of the current trends and business dynamics impacting the banking space.
• A bold point of view on how businesses within the banking industry can stand out in today’s marketplace, and a track record using the most cutting edge marketing approaches to do so.
• Wide network of relationships in the bank space.
• Familiarity and involvement in industry organizations or associations
• Availability to be in our office 2x/week (Tuesday and Wednesday)

The role includes a base salary in the range of $100,000 to $150,000, as well as commission-based structure tied to new business and client growth. Total compensation potential increases based on your ability to help expand CTP's bank marketing portfolio through new client relationships and organic growth within existing accounts. This structure is designed to reward strategic leadership, relationship development, and the ability to drive meaningful growth for the agency and our clients.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment. If you require a reasonable accommodation to complete any part of the application process or in your work once hired, please contact our Human Resources Department.

Applicants must be legally authorized to work in the United States. We do not offer visa sponsorship for this role.

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