Specialist Social Media Buyer & Planner
- Develop and implement media strategies for the company's advertising assets across social media platforms
- Effectively establish bid price ceilings to keep pricing down but also maximize reach potential
- Use Ahold Delhaize USA 1 st party data to target audience lists within each social platform
- Build and manage relationships with advertisers and agencies to deliver effective media campaigns
- Work closely with other cross-functional teams, such as sales, marketing, analytics, and product, to ensure that campaigns are aligned with overall business goals
- Help to increase brand awareness by running targeted advertising campaigns to consumers who have expressed interest in similar products and who live in similar geographical areas
- Meet regularly with partners (via video conference and in person as needed) to strengthen relationships
- Provide weekly insights and optimizations to key departments and partners with invested interest in campaign delivery
- Business Manager's and Ad Account familiarity for: Meta, Pinterest, and Google DV360
- Social media ad understanding of image ads, video ads, carousel ads, cobranding ads and best practices for creating and targeting effective social advertisements
- Social media analytics including ability to track and measure performance of social campaigns in real time and identify areas of improvement
- Digital marketing team KPI's and goals to effectively and efficiently deliver targeted media
- Be up to date on the latest trends, research, and techniques across all social media platforms and digital ad serving environments
- Bachelor's Degree in Marketing, Business, Communications, or equivalent
- Ability to plan, execute, measure, and report on multiple campaigns to multiple partners per day
- Ability to work effectively with partners at home and in office whenever needed
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