Event Marketing Coordinator

Job Description

Job Description

Allego is a rapidly growing SaaS technology company in the Boston area and creator of the market-leading Revenue Enablement Platform. Our technology helps Go-To-Market teams build the skills and access the knowledge they need to succeed in every selling situation.

Allego is the only revenue enablement platform to be named a Leader in both the Forrester Wave™ and the inaugural Gartner® Magic Quadrant™ for Revenue Enablement Platforms.

Not only are we growing quickly, but we’ve also been recognized as a top place to work by The Boston Business Journal, The Boston Globe, and Inc. Magazine. In addition, Selling Power named Allego one of the 50 Best Companies to Sell For in both 2025 and 2026.

About the Role:

Allego is looking for an organized, proactive, and collaborative Event Marketing Coordinator to support the planning and execution of trade shows, field events, customer programs, and internal company events. In this role, you’ll help bring events to life by coordinating logistics, preparing internal and attendee-facing materials, supporting event research, and ensuring details are managed before, during, and after each event.

This is a great opportunity for someone who enjoys fast-paced coordination, cross-functional collaboration, and creating smooth, engaging event experiences for customers, prospects, employees, and partners.

What You'll Do

• Event & Trade Show Coordination
• Support the event team with coordination and logistics for trade shows, conferences, sponsorships, webinars, customer events, and internal meetings.
• Help manage event details, including shipping, booth materials, registration, show orders, lead capture, attendee lists, vendor coordination, and post-event follow-up workflows.
• Create pre-event briefing documents, run-of-show materials, and internal preparation documents for participating teams.
• Coordinate event collateral, promotional materials, booth supplies, signage, and other event assets to ensure teams are prepared and events run smoothly.
• Attend select trade shows and events to support booth setup, on-site logistics, attendee engagement, and introductory conversations with prospects and customers.
• Support Allego’s annual customer conference and annual kickoff as needed.
• Research & Planning Support
• Support Senior Global Event Marketing Manager in researching event opportunities, audience fit, sponsorship options, competitive presence, and industry trends to support planning decisions.
• Help evaluate trade shows and sponsorships by gathering details such as attendee demographics, cost, visibility opportunities, speaking options, and competitor participation.
• Help maintain organized documentation of event details, deadlines, vendor contacts, budgets, assets, and post-event learnings.
• Cross-Functional Collaboration
• Partner with marketing, sales, customer success, and leadership teams to collect event requirements, prepare participating employees, and support a consistent attendee experience.
• Help ensure internal stakeholders have the materials, messaging, schedules, and logistical details they need to represent Allego effectively.

Requirements

The ideal candidate will have:

• 1–3 years of experience in event coordination, event marketing, trade show support, field marketing, or a related role.
• Strong organizational skills with the ability to manage multiple deadlines, details, and stakeholders at once.
• Excellent written and verbal communication skills.
• Experience creating event briefs, planning documents, internal guides, or attendee resources.
• Comfort coordinating logistics such as shipping, registration, schedules, booth materials, vendors, and staffing.
• Ability to travel occasionally to support trade shows, customer events, and internal company events.
• Collaborative, service-oriented mindset with strong attention to detail.

Preferred Qualifications:

• Experience supporting B2B SaaS, technology, sales enablement, or corporate marketing events.
• Familiarity with trade show planning, sponsorship coordination, lead capture processes, and post-event follow-up workflows.
• Experience working with sales, customer success, product marketing, or executive stakeholders.
• Familiarity with tools such as Salesforce, HubSpot, Marketo, Cvent, Splash, Asana, Monday.com, or similar event/project management platforms.
• Experience supporting webinars, customer conferences, kickoff events, or internal communications.

What Success Looks Like

In this role, success means that events are well-organized, stakeholders are prepared, logistics are handled smoothly, and follow-up processes are clear and timely. You’ll help ensure Allego shows up professionally and consistently at trade shows, customer programs, and internal events.

Within the first 6–12 months, a successful Event Marketing Coordinator will:

• Support the planning and execution of multiple trade shows, conferences, field events, or internal programs.
• Create clear and useful pre-event briefs, staffing guides, and internal preparation materials.
• Build strong working relationships with marketing, sales, customer success, and vendor partners.
• Contribute to a smooth experience for attendees, booth staff, prospects, customers, and internal stakeholders.

Location & Travel

• Location/work arrangement: Hybrid role based in the Waltham office, with an expectation to work onsite one day per week.
• Travel expectations: Travel required approximately 10–20% of the time to support trade shows, customer events, internal company events, and select local events.

Culture and values:

Our core values, better known as Allego’s Operating Principles, are at the heart of our business. They are the fabric of our culture and central to our approach to work, our customers and with each other. Take a look here!

Benefits

Allego offers a comprehensive and competitive benefits program that enables employees to choose the benefits that best fit their needs and the needs of their families. Full time new hires are eligible for most benefits on the first day of employment:

• Medical/dental/vision
• Unlimited vacation
• Paid parental leave
• Health Reimbursement Account (HRA)
• Flexible Spending Account (FSA)
• 401(k) with matching
• Short & long term disability, AD&D, life insurance

Compensation: $59,500 - $70,000 base with 10% variable bonus + equity