MARKETING CLOUD ADMINISTRATOR, Development & Alumni Relations

Our Mission

We in Boston University Advancement harness the power of philanthropy to make an excellent education accessible and welcoming to all, and to advance BU’s global leadership in research, scholarship, artistic creation, and professional practice. To support our work, we have built—and are continuing to build—an outstanding team of dynamic, mission-driven advancement professionals who constantly strive to create an environment where everyone belongs. Where it’s not just about a job, but a career and a community.

Now, our Alumni Engagement team is looking for a Marketing Cloud Administrator who will serve as a primary administrator for Marketing Cloud for Boston University Advancement.

Alumni Engagement at Boston University

The Alumni Engagement team is dedicated to understanding alumni, strengthening pride and awareness, and facilitating ways to grow and sustain the base of alumni engaging with and supporting Boston University. The team has oversight of alumni digital strategy, alumni experience operations, and measuring engagement—through both attitudinal and behavioral dimensions—of more than 350,000 alumni across the globe. This team works in close collaboration with colleagues in Advancement, and across departments and schools at Boston University.

Marketing Cloud Administrator

In this position, you will be part of a high-performing and collaborative team that designs, develops, and maintains robust alumni and donor marketing campaigns, including email marketing delivery, journeys, and automation best practices. As Advancement scales up its use of Marketing Cloud, this role will be essential for branding and email platform adoption, ensuring data lists are synced with the database of record and available for use at any time, and driving innovation in the areas of integrated, multi-channel communication flows, including email, SMS, and digital advertising.

Responsibilities :

• Primary contact for configuring, managing, and optimizing campaign setup and reporting within Advancement’s Salesforce Marketing Cloud environment.

• Partner with BU IS&T and Advancement marketing teams to refine a solution that ensures maximum utilization of the Marketing Cloud platform to achieve engagement goals, including the design and implementation of automated marketing campaigns using tools like Email Studio, Automation Studio, Journey Builder.

• Prepare data and data extensions for email marketing and maintain synchronized data from the CRM to Marketing Cloud and from other technology platforms.

• Keep up to date with Marketing Cloud releases, proactively research, test changes, and make recommendations to optimize and enhance user productivity and customer experiences.

• Collaborate with teams to provide technical guidance, training, and documentation for building sophisticated email campaigns and customer journeys.

• Analyze and report on email performance metrics (open rates, click-through rates, conversions, etc.) and apply insights to improve engagement to ensure high institutional sender reputation.

• Support and maintain the Preference Center and rules within Marketing Cloud to give Advancement users better management and partnership with other business units across BU. Ensure a nuanced ability for external constituents to opt out of some communications while not opting out of all, and ensure university compliance with CAN-SPAM, GDPR, and other privacy regulations.

• Assist in planning and releasing segmented communications channels and flow for alumni engagement lifecycle.

• Approach projects and tasks with curiosity and an appreciation for working hard toward goals that matter. Serve all stakeholders with integrity and mutual respect while consistently modeling the importance of both task competency and relationships.

Required Skills

Qualifications :

Required

• 5+ years of relevant experience.
• Undergraduate degree or higher in marketing, computer science, or equivalent combination of education, certifications, and experience. Marketing Cloud certifications strongly preferred.
• Strong knowledge of best practice marketing design techniques, basic knowledge of HTML.
• Technical expertise regarding audience segmentation, data models, and data mining.
• Strong analytical skills with the ability to collect, organize, analyze information, especially related to marketing metrics, with an ability to communicate to business leaders. Must be adept at queries, report writing and presenting findings.

Preferred:

• Prior experience with Salesforce Marketing Cloud, including certifications.
• Overall email marketing and campaign automation experience.
• Experience with SFMC Journey Builder, Email Studio, Contact Builder, Interaction Studio, and using Salesforce Data Extensions.
• Experience with APM script, APIs and/or SQL queries.
• Strong interpersonal skills.

But that’s not all we’re looking for; we want someone who embodies our values:

• Teamwork, transparency, and mutual respect, because we value every member’s contributions and know that leadership can come from anywhere.
• Diversity, equity, inclusion, and a commitment to ensuring that each of us knows we belong here.
• Integrity in how we work and how we treat one another.
• Strategic thinking and curiosity in the relentless pursuit of fresh approaches and measurable results.
• Continuous growth and improvement, both as individuals and as a team.
• Joy and shared appreciation for working hard toward goals that matter.

If this resonates with you and you want to help us in our ambitious next campaign—and maybe do some of your best work as an advancement professional— we encourage you to apply. If you are hesitant to apply because you have not previously performed every responsibility listed in the description, but you do possess transferable skills and the defined qualifications, we still want to hear from you and welcome your application as well.

To learn more about Advancement at Boston University, and other job opportunities, please stop by the Advancement Talent website: Opportunities for Advancement Professionals.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.

If you require a reasonable accommodation in order to complete the employment application process, please contact the Equal Opportunity Office at 617-353-6474.