Sr. Associate, Marketing, Liberty Street, New York, NY

It Starts Here

Santander is a global leader and innovator in the financial services industry and is evolving from a high-impact brand into a technology-driven organization. Our people are at the heart of this journey and together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible. This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference.

If you are interested in exploring the possibilities We Want to Talk to You!

The Difference You Make

The Sr. Associate, Marketing leads in developing, implementing, evaluating and administrating US marketing campaigns working within guidelines of annual marketing calendar to promote consumer and business lending products, mortgages, deposits, e-services etc. for Santander Bank and Openbank. They are responsible for developing and maintaining Santander and Openbank’s comprehensive paid media strategy, with a focus on acquisition as it relates to marketing and communications to increase visibility, acquisition, and traffic for the brand.

• Leads in developing, implementing, evaluating and administrating Santander and Openbank US marketing campaigns working within guidelines of annual marketing calendar to promote consumer and business lending products, mortgages, deposits, e-services etc.
• Ensures the marketing department is providing transparency, accountability, and data-driven research in pursuit of company business goals and objectives.
• Owns strategy and implementation with partner agencies for all paid media channels for specific campaigns such as: SEM, Aggregator/Affiliate, Social, Display, CTV, Audio, Direct Mail, with a focus on acquisition/demand media.
• Manages projects related to all financial products including developing and implementing marketing plans for product launches and product updates.
• Works independently and with designated ad agencies to oversee media placement, reporting, tagging, implementation, and partnership.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; provides marketing optimizations and recommendations for internal stakeholders, including C-suite.
• Ensures that marketing promotions meet or exceed set objectives by collaborating with the Marketing Analytics, Brand Strategy, and Integrated Marketing teams to gauge campaign performance and reports ROI.
• Partners with Marketing Analytics to create daily analysis of paid media and marketing campaigns and creates insights and optimizations from performance marketing metrics.
• Complies with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.

What You Bring

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's Degree or equivalent work experience: Marketing, Public Relations, Communications, Business Administration or equivalent field. - Required.
• Master's Degree Marketing, Public Relations, Communications, Business Administration or equivalent field. - Preferred.
• 9+ Years Marketing, Communications or related experience. - Required.
• 3+ Years Financial Services Industry/Banking/Retail or Ecomm experience - Required.
• Demonstrated experience in Aggregator/Affiliate channels, all digital media, direct mail, acquisition marketing, and full-funnel marketing strategy.
• Ability to motivate or influence inside or outside senior level personnel, requiring a significant level of influence and trust.
• Strong acquisition and marketing analytics skills
• Comfortable with new digital technology, social media, and reporting.
• Candidate must be able to think strategically, and work independently, but be willing and able to roll up sleeves to help implement the programs and measure results collaboratively.
• Strong project management and critical thinking skills, outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
• Ability to communicate results to management and in a fast-paced environment; including counterparts across global organization.
• Ability to work individually on a project or in a team environment; ability to listen, evaluate different viewpoints and influence others.

Certifications

No Certifications listed for this job.

It Would Be Nice For You To Have

• Direct Mail experience
• 3+ years in Aggregator/affiliate marketing for financial services

Acquisition marketing expertise

What Else You Need To Know

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Minimum

Base Pay Range:

$90,000.00 USD

Maximum

$150,000.00 USD

We Value Your Impact

Your contribution matters and it’s recognized. You can expect a fair and competitive rewards package that reflects the impact you create and the value you deliver. We know rewards go beyond numbers. Offering more than just a paycheck our benefits are designed to support you, your family and your well-being, now and into the future. Santander Benefits - 2026 Santander OnGoing/NH eGuide (foleon.com)

Risk Culture

We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

EEO Statement

At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions

Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required.

Employer Rights

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.

What To Do Next

If this sounds like a role you are interested in, then please apply.

We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at [email protected] to discuss your needs.

AN EQUAL OPPORTUNITY EMPLOYER M/F/Vet/Disabled/SO