Founding Marketing and Growth Lead

Our client, an early-stage healthcare startup , is seeking a Founding Marketing & Growth professional to build and scale their direct-to-consumer business from the ground up. This is a rare opportunity to join as the first full-time marketing hire , working directly with the CEO and a fractional marketing team to shape growth strategy, execute campaigns, and define the patient experience.

About the Role

This is a hands-on, high-impact role that spans marketing, growth, partnerships, and customer experience . Youll take ownership of driving patient acquisition, retention, and engagement while building scalable systems for growth and collaboration with healthcare partners.

Were looking for a creative, analytical, and relentless problem-solver who thrives in fast-paced startup environments, loves experimentation, and isnt afraid to roll up their sleeves.

What You'll Do

• Develop and execute SEO/GEO strategies to drive inbound traffic
• Manage and grow organic social media channels with engaging content (video + static)
• Create high-performing paid social ad content and collaborate on campaign optimization
• Build referral, email, and lifecycle marketing programs to improve retention
• Automate outreach to influencers and partners to scale creative content and collaborations
• Support healthcare provider partnerships to drive patient referrals and new partner acquisition
• Design and A/B test landing pages to improve conversion rates
• Use AI tools to enhance content generation, workflows, and automation
• Continuously ideate, test, and iterate on new customer acquisition strategies

Who You Are

• 2+ years in full-stack marketing , ideally in a high-growth or early-stage startup
• Experience in healthcare, wellness, or consumer tech (B2C) preferred
• Proven ability to deliver high-quality work quickly and creatively
• Strong storytelling, content creation, and communication skills
• Data-driven mindset with comfort in analytics, dashboards, and experimentation
• A self-starter who thrives on autonomy and takes ownership from concept to execution
• Fearless, resourceful, and energized by the challenge of building from 0 1

Bonus Points

• Experience scaling a B2C product from 0 to 1
• Background in health & wellness
• Previous founder or high-growth startup experience

Why Join

• Build from scratch: Massive ownership and freedom to shape long-term growth strategy
• Endless experimentation: Test bold ideas, learn fast, and scale what works
• Meaningful impact: Help patients access the care and treatment they need