Influencer & Paid Media Specialist
- Pay: $26.93/Hr
- Creator Sourcing & Campaign Support
- Identify, research, and recommend creators across TikTok, Instagram, YouTube, and emerging social platforms.
- Support influencer campaign execution from creator selection through content delivery.
- Evaluate creators based on audience demographics, engagement metrics, content quality, brand fit, and campaign objectives.
- Monitor creator trends and surface new partnership opportunities to the team.
- Content Review & Quality Assurance
- Review influencer content submissions to ensure alignment with campaign briefs, brand guidelines, FTC requirements, and platform best practices.
- Coordinate revisions and feedback between creators, agencies, and internal stakeholders.
- Maintain content approval workflows and track asset status across multiple campaigns.
- TikTok One Management
- Serve as a primary day-to-day operator for TikTok One workflows.
- Source creator content and manage creator submissions within the platform.
- Maintain campaign organization, creator communications, and asset tracking.
- Identify opportunities to improve workflow efficiency and platform adoption.
- Influencer Content Trafficking
- Manage influencer content trafficking and asset delivery across Meta, TikTok, and YouTube.
- Coordinate with Paid Media and Social teams to ensure content is delivered accurately, on time, and in the proper format.
- Track usage rights, deliverables, and campaign asset libraries.
- Support paid amplification efforts by organizing creator assets and required documentation.
- Reporting & Operations
- Maintain campaign trackers, creator databases, and workflow documentation.
- Assist with influencer program reporting and performance recaps.
- Support gifting, product seeding, and creator logistics as needed.
- Help identify process improvements that increase efficiency across the influencer program.
- 3–5 years of experience in influencer marketing, social media, creator partnerships, digital marketing, or a related field.
- Strong understanding of TikTok, Instagram, YouTube, and creator ecosystem trends.
- Experience working with influencer marketing platforms and creator tools.
- Excellent project management and organizational skills with the ability to manage multiple projects simultaneously.
- Strong attention to detail and ability to maintain accuracy in fast-paced environments.
- Experience reviewing social content and providing constructive feedback.
- Familiarity with paid social workflows and influencer content licensing/usage rights is a plus.
- Strong communication and collaboration skills.
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